We create enthusiasm – because communication at Volkswagen means managing and promoting the company’s image internationally. Externally and internally. Through diverse topics over a range of communication channels from print through TV to online. 

We provide information about products and innovations, strategic corporate decisions, people, sites and the outlook at Volkswagen – and therefore address high-visibility and opinion-forming target groups like journalists, bloggers, employees, investors, politicians and other disseminators. Transparent communication and open dialogue are especially important to us. That’s because they all have a major impact on Volkswagen’s image as Europe’s biggest car manufacturer.

Communication activities at Volkswagen include:

• Product communication
• Communication about the company and economy
• International communication
• Corporate statements
• Internal communication
• Digitalisation and electronic media
• Events

All for PR trainees

Learn here from the best. Volkswagen is the first company in the automotive industry to offer career entrants a two-year practical traineeship as communications professionals in partnership with the Deutsche Akademie für Public Relations (DAPR). Upon successful completion, the graduates will be entitled to use the title “Kommunikationsreferent DAPR” (DAPR Communications Officer).

Learn more about communications at VW

• Volkswagen Newsroom
  
• Investor Relations
• Volkswagen Group – PR