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Practical traineeship

Communications professional in two years

Volkswagen is the first company in the automotive industry to offer career entrants a two-year practical traineeship as communications professionals in partnership with the Deutsche Akademie für Public Relations (DAPR). As part of the traineeship, you will learn how to plan and implement PR projects for our globally active company group. Upon successful completion of the certified programme, you will be entitled to use the title "Kommunikationsreferent DAPR" (DAPR Communications Officer).

Practical traineeship – The cornerstones

  • Target group: University graduates
  • Start: The call for applications and start take place all year round
  • Duration: 24 months

To apply for a practical traineeship, you need to have already completed a university degree in communications or media studies or in a comparable field of study. In addition, we require the following qualifications:

  • Previous practical journalistic experience in an editorial department of a print or online medium
  • Excellent written and spoken German language skills
  • Excellent written and spoken English language skills
  • Exceptional ability to express yourself
  • An interest in topics such as digitalisation, technology, HR and the environment

The practical traineeship in detail

3 to 4 months each – Project assignments
Learn from the professionals

During your 24-month practical traineeship at the Wolfsburg site, you will complete three to four-month assignments in the different departments of Volkswagen Group Communications and Volkswagen Brand Communications. This will provide you with a comprehensive insight into our public image and brand leadership.

1 to 2 days each – Seminars
Solid training

You will attend high-quality seminars at the Deutsche Akademie für Public Relations (DAPR) and the Akademie für Publizistik in Hamburg over the entire course of your practical traineeship with us. The practical traineeship concludes with the "Kommunikationsreferent DAPR" (DAPR Communications Officer) examination.

1 month – Placement
Broadening horizons

You will spend a one-month placement in the editorial office of an external publisher or in the communications department of another company so that you gain another perspective and experience a different approach.

Several weeks – Your project
One of the most important programme modules involves you developing your own flagship project and then implementing this independently.

Up to 3 months – Foreign assignment
Venture out into the wider world

Because international experience is important for global projects, you will spend up to three months at one of our Group locations abroad.

Impressed? Then apply now.

Current positions:

You will find all the latest positions available for our practical traineeship in our job portal. Should you not find a suitable offer, simply check back at a later time or activate the push notification (Job Agent).

Is this your first time to apply to us?

Not a problem: to make sure you get it right we can tell you first how it works.

Take the next step

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Still have questions? We have listed and answered the most frequently asked questions here. 

Do you have a question or a technical problem with your application? We help you!

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