WEBVTT

1
00:00:00.600 --> 00:00:04.240
Imagine you have a display in your car,

2
00:00:04.240 --> 00:00:05.640
as you already know it today.

3
00:00:05.640 --> 00:00:09.560
However, it is not a touch display, but a display that

4
00:00:09.600 --> 00:00:11.520
produces free-floating holograms.

5
00:00:11.520 --> 00:00:13.720
You may know it from movies or video games.

6
00:00:13.760 --> 00:00:17.200
And I have to take care how you as an user 

7
00:00:17.200 --> 00:00:19.640
could corporate in the car with that. 

8
00:00:20.440 --> 00:00:21.000
I am Maryia.

9
00:00:21.000 --> 00:00:23.600
I am a doctoral student at the Volkswagen Group Innovation

10
00:00:23.600 --> 00:00:27.320
and I write my dissertation about that topic

11
00:00:27.360 --> 00:00:31.120
multimedia interaction concept for new technologies, such as

12
00:00:31.560 --> 00:00:35.520
holographic 3D displays in vehicles 

13
00:00:38.880 --> 00:00:42.120
I am primarily interested in science fiction in all kinds of media,

14
00:00:42.120 --> 00:00:46.600
because it is something that increases my creativity

15
00:00:46.640 --> 00:00:47.840
I think it is important

16
00:00:47.840 --> 00:00:52.520
when thinking about technologies
and futuristic world views 

17
00:00:52.520 --> 00:00:56.160
and models, that you also question what aspect or what impact


18
00:00:56.160 --> 00:00:59.200
will that have on our humanity?
In the way we


19
00:00:59.200 --> 00:01:03.000
communicate with each other, how we work, how we develop.
work, how we evolve.

20
00:01:03.760 --> 00:01:06.720
That is the core of my work, this interface

21
00:01:06.720 --> 00:01:08.400
between human and machine.

22
00:01:10.440 --> 00:01:14.160
We have project teams made up of very different people

23
00:01:14.160 --> 00:01:15.880
who not only have culturally

24
00:01:15.880 --> 00:01:18.920
different points of view,
but also from different backgrounds.

25
00:01:18.920 --> 00:01:20.440
We have Designers,


26
00:01:20.440 --> 00:01:23.640
we have Developers,
we have software developers,

27
00:01:23.640 --> 00:01:27.360
we also have psychologists like me.

28
00:01:27.440 --> 00:01:29.080
and that is a challenge.

29
00:01:29.080 --> 00:01:29.880
I personally think

30
00:01:29.880 --> 00:01:32.560
especially when it comes to innovation
and we try 

31
00:01:32.560 --> 00:01:33.920
to look at a topic holistically.

32
00:01:33.920 --> 00:01:37.280
We try to build up a topic from different perspectives

33
00:01:37.560 --> 00:01:41.080
Here it depends on the right team, 


34
00:01:41.080 --> 00:01:42.480
which can reflect.

35
00:01:42.480 --> 00:01:44.520
And that's even more of a challenge

36
00:01:44.520 --> 00:01:48.120
when the technology also comes in as an essential carrier.

37
00:01:48.280 --> 00:01:51.120
Because you work together across different time zones, 

38
00:01:51.600 --> 00:01:53.640
it still has to remain digital and agile.

39
00:01:53.880 --> 00:01:55.920
That is such a big Chance. 

